Graphic Design

My approach to graphic design, is based on a careful analysis of your companies' values. Through sketches and insights, I am able to best develop your expectations. Nothing is left to chance, and I can offer completely new solutions or help develop your brands by adding consistent solutions to your existing guides.
Particular attention is paid to the creation and development of your brand and then move on to the creation of the various applications such as brochures, business cards letterheads, personalized envelopes, website, posters and any kind of advertising and propoational material to enable you to gain more prestige and visibility.

Branding: logos and trademarks

I love typography and calligraphy very much, being passionate about drawing and painting. These skills allow me to greatly define details in letter designs and typographic compositions.
I find the relationship between flavors and typefaces extraordinary because each font represents a specific target audience. Therefore, I carried out research based on the links between fruits, typefaces, tastes, flavors and visual elements.

Posters

Making a poster is an extremely fascinating thing, and they express the sociocultural aspect of a society very well. A poster can promote events or advertise products or initiatives.
In order to be effective, one must achieve an immediate type of communication and therefore be able to read easily and quickly, sometimes one only has a few seconds to get the message across, and therefore the skill of a graphic designer lies in being able to communicate in a direct and effective way.

Editorial design of books, magazines, brochures, and catalogs with solid structures, careful typography, printing techniques, and effective text and image management.

Layout Design

Good graphic quality always requires a layout grid: graphic elements should always be placed within well-defined structures. For a good layout, in addition to design, it is essential to define the right hierarchical order of content, so that it can be translated into visual values, having a valid signpost structure, based on colors, sizes, typographical weights and proportions, the result of rigorous research.
For the design and creation of any type of layout, whether print or digital, I use InDesign exclusively, because´ it allows excellent management of layout grids, multiple pages, paragraph styles, master pages and other functions essential for managing and organizing dense amounts of content.
I also use InDesign for small-format layouts, such as, for example, business cards, because, compared to other softwares, it provides unparalleled typographic proportions.
But it is not only the technical aspects that attract my attention: I also hold books in high regard, precisely because of their technical and aesthetic characteristics, in addition to their important contents. I study their margin proportions, layout grids, types of papers and bindings. Holding a volume in one's hands è always a very engaging sensory experience that a good graphic designer cannot and should not ignore.

Case study: Le & Tran Trial Layer

Le & Tran Trial Layer is a Saigon law firm, composed of a team of lawyers, having a definite hierarchical order. These lawyers mostly work with foreign firms, which invest in Vietnam. For them, I made the logo, Brand Guideline and several applications, such as the website, business cards and letterhead. I also made corporate photos, imprinting the right stylistic relationship between the different contents and their graphic applications, always keeping a consistent line.