Packaging Design: Merlot Veranda

Merlot Veranda is an illustration executed in pencil, for the graphic design of a wine bottle label. In the field of graphic design, illustration plays a very important role, as it allows for the strong expression of various stylistic choices that enable the visual language of a well-defined audience to be in tune.

In the case of a wine bottle, the target audience is an adult audience of fairly refined tastes. For this reason, I desciso to lean toward a hatching style reminiscent of old copperplate engravings, evoking a sense of timeless elegance and craftsmanship. This type of mark not only gives character and depth to the image, but also dialogues very well with the texture of the papers used for the wine label.

In fact, virgin papers are very popular in the wine industry because they contribute to making the final product even more authentic and sophisticated. This combination of graphic technique, hand drawing and carefully chosen textured papers give the label a distinctive personality, capable of immediately conveying feelings of quality and refinement.

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